Objective: Scale Hatch into a growth-focused international agency by securing high-value retainer clients in global markets, while positioning the company as a reliable growth partner.
| Phase | Timeline | Objective | Key Actions |
|---|---|---|---|
| Foundation | Day 1–2 | Finalize positioning & identity | Lock growth marketing positioning, finalize services, define target markets |
| Foundation | Day 3–7 | Portfolio development | Build market-specific portfolios (Pakistan, Saudi, USA), upload demo work |
| Brand Setup | Week 2 | Content & brand alignment | Finalize content pillars, brand tone, platforms |
| Content Creation | Week 2–4 | Build authority & trust | Start posting educational, portfolio, process-based content |
| Outreach Launch | Week 3–8 | Lead generation | Daily LinkedIn/Instagram outreach, partnerships |
| Sales System | Week 5–12 | Convert & retain clients | Discovery calls, growth audits, retainers |
| Phase | Task | Owner | Output |
|---|---|---|---|
| Strategy | Finalize positioning statement | Taimur | Approved positioning |
| Strategy | Lock markets (KSA, UAE, USA, Pakistan) | Taimur | Market priority list |
| Offers | Define service packages | Abbas, Rumsha | Offer framework |
| Offers | Define pricing ranges | Taimur, Abbas | Pricing direction |
| Offers | Create proposal base structure | Abbas, Rumsha | Proposal format |
| Portfolio | Audit work & Identify gaps | All | Work inventory & plan |
| Portfolio | Photography & videography | Rumsha, Ramis, Ezer | Raw content assets |
| Portfolio | Design Master & Regional Decks | Ezer, Rumsha | Master, Saudi, USA, Pakistan decks |
| Website | Update structure, messaging & portfolios | Abbas | Live optimized site |
| Social | Optimize LinkedIn profiles | Ramis, Ezer | Updated profiles |
| Content | Create 30-day content calendar | Ramis | Posting plan |
| Sales | Finalize proposal design & outreach scripts | Abbas, Ezer, Taimur | Final proposal kit & templates |
Foundation & Commercial Setup: Services, Pricing, Proposal structure, Website start.
Production: Structure all portfolios, Photography & Videography execution.
Design & Presence: Complete Decks, Content Calendar, LinkedIn optimization, Website portfolios.
Readiness: Website optimization, Final content prep, Outreach scripts, Sales kit finalization.