Hatch – Roadmap Presentation

Hatch Global

Objective: Scale Hatch into a growth-focused international agency by securing high-value retainer clients in global markets, while positioning the company as a reliable growth partner.

Strategic Roadmap

PhaseTimelineObjectiveKey Actions
FoundationDay 1–2Finalize positioning & identityLock growth marketing positioning, finalize services, define target markets
FoundationDay 3–7Portfolio developmentBuild market-specific portfolios (Pakistan, Saudi, USA), upload demo work
Brand SetupWeek 2Content & brand alignmentFinalize content pillars, brand tone, platforms
Content CreationWeek 2–4Build authority & trustStart posting educational, portfolio, process-based content
Outreach LaunchWeek 3–8Lead generationDaily LinkedIn/Instagram outreach, partnerships
Sales SystemWeek 5–12Convert & retain clientsDiscovery calls, growth audits, retainers

Target Markets & Niches

Priority Markets

  • KSA: High demand for 3D, real estate
  • UAE / Qatar / Bahrain: 3D, real estate, performance
  • USA: Website, UI/UX, performance
  • Pakistan: Execution (production, influencers)

Priority Niches

  • Real Estate (GCC focus – high budgets, CGI demand)
  • E-commerce / Consumer Brands
  • QSR

Service Structure & Assets

Core Revenue Drivers

  • Growth Marketing (Performance + Content)
  • Influencer Marketing & PR
  • Production (Photo/Video)
  • 3D / CGI Ads
  • Website & E-commerce Development

Critical Assets

  • Market-Specific Portfolios (GCC, USA, Pakistan)
  • Master Portfolio
  • Proposal Template
  • Social Media Plan (LinkedIn, Instagram)

Business Development & Partnerships

Primary Channels

  • LinkedIn & Email outreach (corporate)
  • Instagram (brands/influencers)
  • Platforms like Bark

Partnership Network

  • PR agencies (Jahangir) & Event agencies (Muzna Ebrahim)
  • Influencer networks (Sannia) & GCC contacts (Faraz)
  • Publications (Al Hilal) & Enterprise connections (via Komatsu)

30-Day Execution (Feb 10 – March 10)

PhaseTaskOwnerOutput
StrategyFinalize positioning statementTaimurApproved positioning
StrategyLock markets (KSA, UAE, USA, Pakistan)TaimurMarket priority list
OffersDefine service packagesAbbas, RumshaOffer framework
OffersDefine pricing rangesTaimur, AbbasPricing direction
OffersCreate proposal base structureAbbas, RumshaProposal format
PortfolioAudit work & Identify gapsAllWork inventory & plan
PortfolioPhotography & videographyRumsha, Ramis, EzerRaw content assets
PortfolioDesign Master & Regional DecksEzer, RumshaMaster, Saudi, USA, Pakistan decks
WebsiteUpdate structure, messaging & portfoliosAbbasLive optimized site
SocialOptimize LinkedIn profilesRamis, EzerUpdated profiles
ContentCreate 30-day content calendarRamisPosting plan
SalesFinalize proposal design & outreach scriptsAbbas, Ezer, TaimurFinal proposal kit & templates

Weekly Milestones

Week 1 (Feb 10-17)

Foundation & Commercial Setup: Services, Pricing, Proposal structure, Website start.

Week 2 (Feb 18-24)

Production: Structure all portfolios, Photography & Videography execution.

Week 3 (Feb 25-Mar 3)

Design & Presence: Complete Decks, Content Calendar, LinkedIn optimization, Website portfolios.

Week 4 (Mar 4-10)

Readiness: Website optimization, Final content prep, Outreach scripts, Sales kit finalization.

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