The Ikhlas Initiative – Proposal

The Ikhlas Initiative

Deen-Centric Learning for Women

Prepared by Hatch

Objective & Philosophy

To build a structured, trustworthy, and consistent digital learning ecosystem for women seeking Islamic knowledge.

Core Focus: Depth over virality. Long-form education over trends. Spiritually grounded content supporting reflection and continuity.

  • Systematic Growth: Monthly reliability.
  • Authentic Deen: Verifiable knowledge.
  • Dignified Presence: Modest visuals.
  • Targeted Impact: Educational value.

1. Video Content Production

28-35 Monthly Videos
25-30m Avg. Duration

Hatch Scope

  • Full Content Strategy.
  • Monthly Content Calendar.
  • Bilingual Captions (EN/AR).
  • Formatting & Brand Continuity.

Client Scope

  • Voice-over / Audio input.
  • Review and Final Approval.

2. Social Media (Meta)

10-12 Premium Posts

Statics, Reels & Motion Graphics

Execution

  • Islamic-sensitive Copywriting.
  • Bespoke Visual Animations.
  • Full Scheduling & Management.
  • Monthly Performance Reports.

Options for ikhlas

Video Only

  • 28-35 Long-form Videos
  • Editing & Captions
  • Theme Visuals
$650 Monthly

Social Only

  • 10-12 Meta Posts
  • Strategy & Calendar
  • Posting & Reporting
$400 Monthly

Next Steps

We are ready to sign the NDA and begin the content strategy immediately.

Retainer model applies. Paid media budgets billed separately.

en_USEnglish (United States)
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